Understanding Insights to Grow Your Biz – What No One Tells You.
As business owners, we love to see data.
Not only does data help you biz grow but it also measures what isn’t working.
The same goes for your social media insights as well.
Social media data (aka insights) helps you understand your audience AND it tells you how they do things, what they prefer, and who they are (just to name a few!)
These insights help measure the impact of your marketing efforts across different platforms to see if there’s something you need to do differently for examples:
- Post at a certain time of day
- Experiment with a new content format.
- Increase engagement
- And tons more!
Psst: If you are looking for a great way to track your insights, you MUST check out our Make Chic Happen Planner!
Understanding Insights to Grow Your Biz – What You Need To Know
To use Instagram Insights, you must first have a business profile.
In order to have a Business Account, you must also have a Facebook Page for your brand. Instagram will give you the option to create a new one during this process if you don’t already have one. Here’s how to convert your account in a few simple steps.
How to View Insights
To view your IG insights, head to your profile. Then, at the top, click the 3 bar icon at the top right and select “Insights”
From there, you will see your Recent Highlights page where you’ll see some general information about your audience – for example how many followers you gained or lost!
Measuring Reach
Head to the Accounts Reached section.
One of the biggest questions we get is “what exactly is REACH?”
Reach reflects the number of unique users that have seen any of your Instagram posts.
Throughout this section, you’ll see insights for:
- Impressions – How many times your posts were seen.
- Account Activity – Profile visits, website taps, and other activities.
- Top Posts – The posts that generated the most reach and engagement.
- Top Stories – The Instagram Stories posts that generated the most reach and engagement.
Some of these insights can be expanded for more insights.Profile Visits
Profile visits reflect the number of times your profile has been viewed.
Website Clicks
This insight reflects the number of times any links you’ve included in your business profile have been clicked.
Content Interactions
This page shows how your content is performing in terms of engagement, breaking down the metrics by content type.
Likes speaks for itself, and reflects the number of users who liked your post.
As with likes, comments reflect the number of comments left on your post. Keep in mind, we love seeing likes BUT this is not a make or break.
Storytime:
Katy once had a post receive HUNDREDS of likes and never received a sale. She then had a post with 3 (yes THREE!) likes and made a sale!
Saves highlights the number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds. This is a great insight as it shows what your audience would love to come BACK to!
Actions on Your Posts
To view this feature, head to the post you’d like to look into, then click “View Insights” below the image.
These insights indicate the number of actions that users took on your profile as a result of seeing your post. This is profile visits followed by taking an action such as clicking on your website link or following you!
Friends, if this was helpful, we HIGHLY suggest joining our Chic Community (if you haven’t already!)
The information we shared today is just a SLIVER of what we actually teach and implement!
Head to our website to learn more about this incredible opportunity!
