3 Simple Tips to Increase Social Strategy
You’re running a biz (in addition to a million of other things!) You may just be getting by on social media so the sound of “social strategy” might make you cringe. But I have good news, friend. Increasing your content strategy doesn’t have to be difficult.
3 Simple Tips to Increase Social Strategy
Today we are sharing 3 simple tips to help increase your social strategy!
Identify Biz Opportunities Through Social Media
If you are a member of our Chic Community – or follow along with Melanie and Katy – you know we PREACH Collaboration over Competition! (Get your shirt here!)
Adding collaborations to your overall strategy will benefit incredibly!
This is by far the MOST EFFECTIVE way to feature other entrepreneurs who can also serve your audience (and vice versa!)
This is a great way to not only help another sister out BUT it also caters to YOUR audience and customers!
Yes, it’s possible some services could overlap but you want your customers to grow and be successful! Allowing your audience to see other entrepreneurs who can also serve them in their business journey is CRUCIAL!
It’s a great opportunity for both you and the other person to gain awareness and credibility!
Track and Improve Marketing Efforts
Client: “My biz isn’t growing”
Chic Team: “Well how is your engagement? Have your impressions dropped from week to week? What were your strongest posts within the last 2-3 months? What does your social strategy look like for the next month?”
Client: *Confused & Speechless*
Friends, YOU NEED TO TRACK YOUR INSIGHTS!
How are you supposed to know if your message is being HEARD? If people are actually STAYING? If what you are putting out in the world is actually making an impact?
We know how much your story matters, and how frustrating it can be when you feel that your message isn’t being heard or seen.
If you aren’t using the Make Chic Happen Planner, you are missing out! Through the planner, you are able simplify your social strategy and clarify your specific marketing message!
PSST: We have also included resources, content starters, weekly planning, reflection, brainstorming activities, and online trainings as well as a collaborative Facebook group.
Create Engaging Content
Having great engagement means that your content is making an impact on your audience – aka you’re building trust and credibility! We know how important that is when you are promoting your products and services! Engagement plays a HUGE role when you are working on your content strategy.
The higher the engagement, the more likely it is that the content will be boosted in the newsfeed, attracting more eyes and attention. These sort of actions are evidence that people aren’t just seeing your content. They’re actively interested in what you have to say.
Importantly, engagement only has value when it’s genuine and understanding it is a 2-way street. You can have 1M followers but if you aren’t having any sort of engagement, that number means nothing.
Yes, engagement on Instagram entails the amount of likes you get on a photo BUT it is also SO MUCH MORE. Other contributing factors of engagement are:
- Interactive Comments (yes, it’s important to reply!)
- Shares
- Saves
- Direct Messages
- Website Taps
- Mentions
- Followers & Growth
These sort of actions are proof that people aren’t just seeing your content. They’re actively interested in what you have to say and you are building your trust and credibility. This can be tracked through IMPRESSIONS & REACH and plays a huge role when creating your social strategy content.
Friends, if this was helpful, we HIGHLY suggest joining our Chic Community (if you haven’t already!)
Click Here to learn about the different ways to join this incredible community!
