3 Tips to Enhance Social Media Strategy
What does it REALLY mean to be successful when it comes to social media strategy and social media marketing?
Friends, this is a question we get ALL . THE . TIME!
Although, there are several ways to answer this question, let’s focus on how to enhance your social media strategy.
First things first, a thorough plan that guides you in everything from engaging your audience, story telling, tracking your insights and crucial in building your business through social media.
If you don’t already know, the Make Chic Happen Planner (& the incredible resources that come with the second edition) is a great place to start!
Today we are sharing 3 tips to enhance your social media strategy!
Make the Most of LIVE Videos
Going live on Instagram/Facebook is a great way for you to be comfortable with talking on camera and allowing for your audience to hear you speak! What’s great about going live is that you can then save that video and upload it to IGTV.
When you go LIVE, there is not a right or wrong topic to share about! It truly is 110% up to you on what you want to talk about.
You also do not have to go live for any longer than you want too. As humans, we have very short attention spans. So if you can keep it to under 8 minutes, then that would be ideal!
Pro Tip: If going live isn’t your thing, totally ok! You can always record yourself and upload via IGTV (keep reading below!)
IGTV
Posting videos to IGTV is a great way to really leverage Instagram feature and a great way to have a strong social media strategy.
If you are not wanting to post videos to IGTV, that is totally fine too! Posting to IGTV allows for your audience to really hear your voice and what you are passionate about through video form.
What’s great about IGTV, is that you can actually add a clickable link to the description of your post. This is great especially for getting clicks to a certain link on your website!
You can also direct them to your website or any free resources you offer (um, hello more email addresses!)
Storytelling: You and Your Brand
Facts tell and stories sell.
I think we can all agree on that.
So when you connect to your audience through storytelling, people learn the look, feel, and the why behind the brand. Your business starts with having a clear message of who you are, why you do what you do, and who you want to work with. Storytelling is CRUCIAL for your social media strategy.
What your brand is saying about YOU and HOW you are saying it can have a huge impact on how people feel about your brand. Which means that effective storytelling is crucial to the success of your brand’s marketing.
Storytelling creates an emotional connection between you and your audience.
Apart from what and how you say it, the medium through which your brand is communicating your story is also important. Social media is a highly effective platform to share your brand’s stories and to connect with people.
NOTE TO SELF: Storytelling is a modern day marketing must have.
Research Your HASH
Hashtags are a great way to improve brand visibility and are key for social media strategy. But in order to find the right hashtags to use, you need to do some research to find out the most relevant and effective hashtags for you and your brand!
The hashtags should also be relevant to your targeted audience. The more specific the hashtag is, the more relevant your audience will be. This will lead to better visibility and higher engagement rates!
One of our FAVORITE approaches to hashtags in the Chic Influencer Community is The 4 HASH METHOD!
This is a way to identify four main reasons someone engages with your content. These aren’t necessarily hashtags that you use (although you totally can!). They reflect who you are and what you value most!
Want to learn more about the 4 Hash Method? Purchase the 2nd edition of the Make Chic Happen Planner OR become a community member today!
If you are looking to increase engagement and , we invite you to our FREE VIRTUAL CLASS How to Promote Your Business Like a Marketing Pro on March 4 @ 7pm!
As professional online marketers, Katy and Melanie are passionate about supporting fellow business owners through social media storytelling and marketing strategy.
They’ve helped hundreds of women scale their businesses over the past nine years and now they are revealing their best practices in a one-hour interactive class.
They are here to tell you that you don’t have to circle the mountain of “how do I”:
- increase my following?
- get people to engage with my content?
- really get that cohesive look and feel to my account?
- know that online marketing is worth it?
They are here to tell you, YES! Your goals are absolutely worth it, but you may be overcomplicating it just a bit!
Listen up friends! If you are scaling a business in 2021, this webinar is a must!!
You will learn how to:
- identify your ideal target audience and how to find them online.
- build an authentic connection through storytelling.
- write content in a way that converts followers to clients.
- connect your social media content to your business goals.
