Improve Your Social Media Marketing Strategy Through Stories
Instagram Stories give an authentic and direct connection to your followers and it helps paint a better picture of what products and services you offer. This is crucial for a strong social media marketing strategy through stories. Instead of just a carefully edited and formulated snapshot on your Instagram feed, Stories provide a more accurate view of life, behind the scenes, and give you more opportunities to influence your audience.
Not only are Instagram Stories fun and creative, but they’re also one of the best ways to grow your engagement, build brand awareness, and even drive sales! Today we are showing you how here at Chic Influencer, we use Instagram stories to improve our social media marketing strategy through stories!
Define Your Business Goals
The very first step to creating a solid Instagram Stories strategy is to plan and define your business goals! This is something we do with all of our social media accounts here at Chic Influencer.
This will help guide your content and tailor your publishing strategy to focus on what’s most important for you and your business.
We get it. Social strategy is challenging at first but we promise you will eventually get into a flow. We are
This goal most likely applies to pretty much every biz on social, but having a target to improve your content engagement, through stories views, sticker clicks, or swipe-up engagement, is a great place to start!
Allow Your Brand to Carry Through Stories
Instagram Stories may disappear after 24 hours, but it’s still a good idea to keep them on-brand and aesthetically pleasing.
Just as your IG grid and bio is your elevator pitch — you want your stories to match the same look at feel. Think of your IG Stories Highlights as your brand’s portfolio — you want to share your best content upfront and center on your page!
You will want to make sure you consistently keep the same fonts, colors and voice throughout ALL stories that you post!
Pro Tip: Make sure your highlight covers match your branding as well! You can easily make these in Canva!
Add Collaborations to Your Overall Social Media Marketing Strategy
#CollaborationOverCompetition
Did you know, the more often people watch your stories, the more your stories will show up in their newsfeed.
A great way to do this is to mention or tag influencers or people you like.
FUN FACT: Posts get 56% more engagement when tagging others. A great way to do this is to share about an account you like.
Want to learn MORE about marketing on social media like a PRO?
You’re invited to join us on June 9th at 7pm EST for Social Media Secrets of a Marketing Pro!
As professional online marketers, Katy and Melanie are passionate about supporting fellow business owners through Social Media Marketing Strategy. They have helped hundreds of women scale their businesses over the past nine years. Now they are revealing their best practices in a one-hour master class.
Listen up friends! If you are scaling a business in 2021, this master class is a must!!
You will learn:
- How to understand the trends of social media.
- How to leverage social selling.
- The strategy on how to cultivate engagement through connection.
- How to connect your social media content to your business goals.
