Enhance Your Social Media Marketing: Instagram Insights
You haven’t noticed just yet, Instagram rolled out new and improved Instagram Insights with Instagram Reels which is MAJOR for your social media marketing strategy (and we’re here for it!)
As part of the update for Business & Creator accounts, Instagram now displays detailed analytics for Reels and Live!
This is a crucial update to the platform. The Reels feature is BLOWING UP and is a great tool to measure your engagement for social media marketing!
Keep reading to find out what this means for you and your biz!
As business owners, we love to see data.
Social media marketing data helps you biz grow and measures what isn’t working! This is a MUST for any social media marketing content plan!
The same goes for your social media insights as well.
Social media marketing data (aka insights) helps you understand your audience AND it tells you how they do things, what they prefer, and who they are (just to name a few!)
These insights help measure the impact of your marketing efforts across different platforms to see if there’s something you need to do differently for examples:
- Post at a certain time of day
- Experiment with a new content format
- Increase engagement
Reels Insights
Alright Chic Tribe, you can NOW see new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares!
This is HUGE for anyone who is trying to grow their business through social media marketing.
How to Access Instagram Reels
As you may know, Instagram Insights are only available to Business and Creator accounts!
To access Instagram Insights:
- Tap the “Insights” button on your account profile page.
- From here, you will be able to access up to 30 days of analytics for Instagram Feed Posts, Stories, Reels, IGTV Videos, and Live Video
- To see how a specific Instagram Reel is performing, visit the Reels tab on your profile page and open a Reel.
- From here, tap the three dot icon in the bottom right-hand corner of the screen, and select “Insights.”
As you know, understanding your Instagram analytics is the first step to building a strong content strategy for your business! Make sure you are getting the most out of your Make Chic Happen Planner!
To also help you navigate the crazy world of social media, we’ve launched our Social Media Marketing & Content Creation Academy (for a second time!)
This academy is a go-to guide, one-stop-shop, and a social media-made-simple approach to the overwhelmingly complicated world of social media marketing. We designed this course with ALL business owners in mind.
This course helps any marketer in any industry convert followers into consumers. We provide a complete step-by-step guide for how to make social media marketing simple and effective to implement!
Learn more & enroll here – time & space is limited:
