Relating to Your Audience Through Brand Perception
Last week on our blog, we dropped 5 Instagram Hacks that you NEED to be doing. Well, you all LOVED those simple (yet crucial!) tips so we’re dropping 3 more today but this time focusing in on your BRAND and your AUDIENCE!
A brand is more than a logo or set of colors, and it’s so much more than an IG or Facebook post. Your brand on social media is how you make your audience feel, and it’s built by taking a consistent approach across every interaction they have with YOU!
A strong brand exhibits the following:
- Awareness
- Know Like & Trust
- Credibility
- Audience/Customer Satisfaction
Today we are sharing with you 3 tips to help you not only have a strong brand perception but to cater to your current and ideal target audience!
Your Instagram is Your Brand
Remember to think of your Instagram grid like a magazine cover. People can tell by the first few images if they want to learn more or leave!
Follows and unfollows are quick decisions.
Your images help you connect directly to your target audience. It is INCREDIBLY important to remember that the goal of your Instagram profile should be to convert visitors into followers.
What you post should be an accurate representation of yourself and brand.
Post relevant and relatable content. Keep it in line with your brand at all times.
Ask yourself these questions:
- Is your story embedded in the first nine posts?
- Are you sharing the most important, and relatable aspects of why people follow you?
Post When Your Audience is Most Active
…and you will be surprised at this insight.
We’re going to share a secret with you. Our audience on our Chic Influencer Instagram is most active at 9pm.
Yes – AT NIGHT!
Think about it – we have entrepreneurs who are working full-time, running households and SO MUCH MORE!
Knowing when your audience is online is a great way to make sure your posts are always seen.
And there are two easy ways to do this!
Firstly, take a look at your Instagram Insights to learn when the peak times for your audience.
Under the Audience tab, you’ll be able to see spikes in your Instagram engagement from your audience and you can pinpoint the days of the week or the times of the day that your audience is most active.
The second way is to use a third-party tool like Hootsuite or Later where you schedule your posts. In some ‘paid’ options, you can easily determine this information!
TAGLINES that CATCH
While it may not be as important as the images you choose to share, having good Instagram captions alongside your images and videos play a critical role in building a community around your brand.
Plus, good (and pretty!) Instagram captions are important because it could be the key to having your post seen by more people!
Remember, your GRID is your BRAND – this includes your taglines, hashtags IN ADDITION TO your images!
We here at Chic tend to always make sure that our content follows these 5 rules:⠀
1️. Does the caption encourage people to engage with your post?⠀
2️. Do you tell a personal story and connect on a deeper emotional level?⠀
3️. Do you provide wisdom or advice in your post?⠀
4. Do you have a call to act or call to think?⠀
5️. Does the image go with the caption & is it eye catching? ⠀
If you follow those rules every time you post whether the post is short or long you will find that your engagement will rise and your audience will connect and convert.
When you are creating your posts, we challenge you to be sure that you are always talking specifically to your ideal client of yours in the very first sentence of your post so that it feels as if you are talking directly to that one person and not the masses.
Speak to the pain points that they struggle with and how you personally overcame that struggle now or in the past!
Looking to give a little ‘umph’ to your grid? Here are some of our MUST HAVES for taking pictures!
Large ring light with stand: https://amzn.to/2E8H12b
Small desktop ring light: https://amzn.to/2rmBFZl
Medium Neewer ring light for your tabletop: https://amzn.to/2KZOHFf
Check out our Chic Influencer Presets HERE!
Did you know that in our Chic Community, Melanie and Katy go LIVE every week and give their insights on how to build your biz through so much more than social media?
Friend, if you are not a part of our Chic Community, we invite you to click here and learn more. Do you have questions? We have answers!
Feel free to send us a DM on ANY of our social platforms OR send us an email at support@chicinfluencer.com!
