5 Tips Boost Your Social Media Strategy
Today, we’re going to be discussing how to boost your social media strategy. Social media is such a huge asset to growing your business. Using it correctly could be the thing that accelerates your business and brings it to the next level! Do you feel like you don’t have time to run your business AND manage your socials well? Or maybe you feel like you don’t even have the time to learn all the new features on social media these days? Getting by on your socials isn’t going to cut it. You have to have a strategy that helps you reach your business goals and then create content around that!
The first tip for boosting your social media strategy is understanding your audience’s struggles.
Understand Your Audience’s Struggles
Do you have a clear understanding of the biggest struggles and pain points of your audience in order to scale? Creating content is all about creating a solution to a problem. If you don’t know your communities’ struggles, you won’t know how to deliver a message that resonates with them. The thing that will bring your business to the next level isn’t guessing your audience’s struggles. It’s simply asking them!
For example, you can start by asking your community with a poll through Facebook or Instagram stories. More people will engage with your questions if you give them options to choose from. Instead of just asking, “What are your problems?” Start by explaining some problems they may have (that you can solve and that clearly fit your brand message!). Some people may not know their struggles until you get them thinking about the ones they may be experiencing. People are lot less likely to DM you a dilemma they are facing, but are highly more likely to “click” or “vote” on a problem they face on a Instagram story poll or Facebook poll.
If you sell a weight loss/nutrition program, instead of assuming why your audience struggles to eat healthy and exercise, start by creating a poll on Facebook and Instagram. Find some potential dilemmas they may be facing. These may include: little time to cook healthy meals, not knowing what workout will work for their goals, not feeling motivated, little time to go to the gym, etc. Allow your audience to vote and find a few common issues that they struggle with. Start to deliver content that creates a solutions to those specific areas! You’ll find that your community is more engaged in what you have to say because you’re speaking specifically to them!
Use a Marketing Calendar
Next, do you currently establish a marketing calendar where you are working towards your specific goals? And do you know what you are working towards every single month? Delivering random content will not help you reach your goals because you don’t know what you’re actually shooting towards. After you’ve discovered the pain points of your target audience, you should definitely start creating a marketing calendar that aligns with the goals you’re working towards.
In the example we discussed above- you may decide that in the month of March you’re going to market your Summer Workout Program. You think it will be a great time since it’s right before the Summer months, and you want to deliver that content to your audience so they can feel their best on vacation this year. For that month, you could create content centered around the dilemmas your audience faces with working out. While creating that content, you want to bring solutions to their already existing problems. On your marketing calendar, you would set the goal to sell 25 people your program and market workout dilemmas you solve!
To summarize, setting a goal each month and utilizing a marketing calendar can boost your social media strategy and scale your business.
Establish Yourself as the Expert
Third, do you create content that brings value and establishes you as the expert in the industry and cultivates engagement?
Bringing value starts with understanding your audience’s struggles. Now that you know how to begin identifying their struggles, you want to create valuable content that establishes you as the expert. Spend time researching. Become super knowledgable about what you offer but also on what competitors are offering.
When you establish yourself as the expert, you should start to analyze the engagement on your content. Do you get more likes or comments when you speak about a certain topic? Or when you post a certain type of graphic? Or is there a time of the day that works best for your audience? What are people commenting on most or sliding in your DM’s about?
Take a quick look at your top ten best performing posts, and then find the things that are common between them. After doing this for a while, you’ll start to see a trend of what people are interested and uninterested in. Whatever you find works, keep showing up and being consistent in those areas!
Highlight the Best Features of Your Business
In addition, do you highlight features of your business that you want to have on display? Begin thinking of your social platforms as a window display of your business. Your social platforms should be the highlights of what you do. It’s the first glimpse into how you service your audience, so it is critical to display the best features of your business. You should be making it easy for them to find out what you sell, what you do, and how they can respond.
Some good things to make sure your utilizing is your about section on your socials. Your “About” shouldn’t be all about YOU! Use it to explain how you serve them. Give them a reason to follow, like, subscribe. Make sure you include your website or links to whatever you are promoting at the moment. People crave convenience, so let’s make it easy! Utilizing these features correctly will 100% boost your social media strategy.
Create a Clear Brand Message
Above all, do you have a clear brand message that resonates with your audience that actually wants to hear your message? Do you know exactly why your potential customer would come to you? These questions are foundational!
Sometimes your brand message is clear to you but not clear to your audience. You may have all these brand messages that form together to form one encompassing message. BUT when you offer TOO much of TOO different, we’re speaking TOO broadly. People want to feel connected to you, and if they don’t see how the products/services you showcase align to YOU, they get confused, and then they leave. This doesn’t mean you can’t be multi passionate or that your business can only serve one problem. But it does mean that your signature brand is created one unique post, message, & conversation at a time. And it has to be clear. Let’s not assume that just because you posted a clear message to your IG stories a few times that your audience understands your message clearly. It takes repetition and building trust with your community!
If you’re unsure about the problems you solve, it’s time to go back to square one and make some tweaks to your current brand message.
In order to boost your social media strategy and scale your business, it is imperative that you ask yourself these deeper questions. Implementing these 5 tips into your strategy may be the thing that takes your business to the next level!
Is this all overwhelming? Do you feel like you have little time to boost your social strategy?
If you’re still unsure about how to boost your social media strategy while running a business, you’re not alone!
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