Take Control of Your Social Media Strategy
One of the BIGGEST problems that business owners have is coming up with content to post on social media. You may struggle with finding a social media strategy that works for you. It can be difficult figuring out what to post and when to post it. You search Pinterest or your social platforms for other business owners to find inspiration. And in the process, you aren’t forming your own strategy that is unique to you, your story, or your business. Your social strategy should be unique and specific to YOU!
Therefore, we took feedback from our community members and the over 8,000 #makechichappen planner users and have made a beautiful social media planner that every media marketer NEEDS! Over the last two years, we have sold over 8,000 copies. However, we aren’t stopping there! We took your feedback and created a third edition Make Chic Happen Planner with all the features and “glow ups” you requested!
This 52-week social media game plan will help you organize your social media plan. It will help you construct a niche message specific to YOU and form an engaging community! Our vision behind this planner was to simplify your social media strategy and give you all the tools needed to clarify your brand message.
Today, I want to share the vision behind the planner and answer a few questions! How can this social media planner improve your social media strategy? What are the differences in the new planner verses the old? How will this help you scale your business?
The Vision
We see you working your full time gig, raising a family, and side hustling to create a business for yourself. There’s so much to get done in a day, and you’re trying to do it all. You’re waking up early with tired eyes before anyone else just so you can put extra time into creating this business. You stay up way too late so you can have a moment of silence to make your dreams a reality.
Or maybe you already have an established business, but you’re putting in so much work to scale! On top of just running a business, you’re trying to navigate creating an engaged community on your social platform. You’re posting constantly, but getting little to no results. We know how much your story matters, and how frustrating it can be when you feel that your message isn’t being heard or seen. It’s not your fault, social media is noisy but there is a simple way to raise your own volume.
Because we’ve been through the struggle, we decided to create a 52-week social media planner to simplify your social media strategy. This tool would have been so beneficial to clarifying our goals and amplifying our voices on social media when we were just getting started. We wanted that for YOU! No need for countless Youtube videos, tutorials, and Google searches. Everything you need to grow your business on social media is in this 52- week social planner! The Make Chic Happen Planner is a personal guide to help you create a Signature Style of branding that allows you to stand out in a noisy social media world and connect with those who need your message.
The Sections
The Make Chic Happen Planner is made up of four key sections!
#chicyoursocial
This section is a guide and resource to help you clarify your marketing strategy, create your ideal audience, and convert your prospects into raving clients.
#chicgoals
This section is a working document to help you outline your big ideas with the small, more attainable mile markers that will directly connect to the big wins.
#chicitup
This section is additional resources that we’ve created to help you build a memorable and unique brand.
#makechichappen
This section is your weekly planner which contains 52 to weeks for you to brainstorm your strategy for the week while reflecting on brand growth, messaging, and overall con-version. Here you will reflect on your marketing for the week, break down your weekly stats, analyze your brand messaging, and clarify your messaging for the week ahead.
The New Features
We included many new features to the third edition of the Make Chic Happen planner! We also included and updated the sections that were a big hit. Some of the new features that will help you nail down social media strategy include:
Spiral Bound
We made the third edition planner spiral bound, so it is easy to flip, access, and write in!
Tabs
Our Social Media planner has beautiful tabs, so you can quickly find the section you are looking for. Each month is labeled so you can easily find the marketing calendar for the month you’re in. So convenient!
Colored Pages
Who doesn’t love colored pages? We chose to brighten up this edition a little more by adding some colored pages for a more aesthetic look!
Thumbprint Method With Stickers
In the last week’s blog and podcast, we discussed the Thumbprint Method. If you missed it, you can find it HERE!
We created the Thumbprint Method so you could make sure you were hitting all of your areas of expertise throughout the week on your social platforms. Included in the planner is a more detailed and thorough look at the Thumbprint Method as well as stickers to add to each week on your calendar.
There are four different colored stickers, so when you quickly glance at your marketing calendar you’ll be able to make sure you have posted all four areas of the Thumbprint Method.
The Thumbprint Method is a strategy used to get your audience to continue coming on your platform. But more importantly, this is how you cultivate a community and get more sales. The Thumbprint Method is the secret sauce of social media strategy. By adding the stickers, you can keep yourself accountable and make sure you are on track every week.
The Updated Sections
Reflect and Refine
Next, throughout this section you’ll track your stats, wins, results. In addition, you’ll write down your business goals for the week!
You’ll assess which posts and stories did really well. It is really important to evaluate your audience’s reaction to your content each week, so you can easily see what they love seeing. It’s an opportunity to grow and become more effective at serving your audience! It also helps track the results and reactions of your audience so you can make sure that your content is hitting your goals. Part of having a successful social media strategy starts by reflecting on what works and what doesn’t!
You’ll write down your wins as well as your goals for the next week. This creates some sense of accountability and once again- helps you stay on track and see where you are headed!
Income Producing Activity Tracker
In addition, we have added a Income Producing Activity Tracker. The IPA tracker outlines the activities that you should be completing on a regular basis in order to get the results that you want. Tracking is not the most fun thing to do when running a business, but it is critical for staying on track. When you’re tracking, you’re able to see success. Seeing success, keeps you motivated. Having a winning social media strategy is all about having a strategy that produces results!
We have broken this section down into three parts: Community, Conversion, and Customer Service. When you take part in each one of these categories consistently and track your results, success will follow!
Weekly Marketing Plan
Last, we have included a section for planning out your weekly content. Social media strategy starts with having a strategic, established plan. In this section, you can organize you content ideas into day and platform (Instagram and Facebook). Here we teach you how to clarify the purpose of your content, create content that converts, repurposing content, etc.
In addition, we teach you how to use your marketing calendar. The marketing calendar includes a content creation checklist so you can make sure before you post that you have checked off all your boxes. Your checklist also includes all the different types of content you should be producing. People love to see variety in your content, and it keeps people engaged!
We also have added a Call to Action section in your marketing calendar. Soften people forget when they make a post on social media to add the call to action. What are you asking them to do? Are you asking them to go to your bio? Drop an emoji? Comment something? Do you want their opinion? We gave you a place to write and plan out your call to actions, so you can make sure you are getting the type of engagement to reach your business goals.
Free Trainings and Resources
After purchasing your planner, you’ll receive a video training showing you exactly how to use it! You’ll also receive many other trainings and resources so you can have a successful social media strategy. Some resources that are included in your planner are:
-23 Content Starters
-Must Have Apps To Rock Instagram
-Hashtag Help
-5 Things to Make Your Photos Pop
-Instagram Story Ideas
-30 Days of Business Posts
We spent so much time making sure that YOU had all the resources and tools you needed to be successful! We have included these free resources in your planner because we want this planner to be a one stop shop for success in your business. We are rooting so hard for you!
Chic Your Time Time Blocker
Last, we are also offering the planner to be purchased with our Chic Your Time Time Blocker. Our time blocker is a great addition to our Make Chic Happen Planner.
The purpose of the time blocker is for you to sit down and think about what goals you have to achieve this week, so that you can achieve your monthly goals. You can go through the time blocker and block out your day in sections like you would a calendar. We envision you using this as a to-do list. You can keep track of deadlines, emails you need to respond to, meetings you have to join. This is a really great tool to feel like you are not a subject of time. You are in control of how you spend the 24 hours you are given, so this is to help you use them wisely.
Between our planner and time blocker, we are giving you all the tools you need to make your business a success. Together, you can be more in control of your time while also clarifying your purpose and social media strategy. In the end, you’re growing your business, reaching your goals, and absolutely killing it!
Sign up HERE for our waiting list so you can be the first to know when the planner and time blocker are available for purchase! Anyone on our wait list will get first dibs to purchase, and we expect these items to sell out fast.
FREE Follower to Buyer Guide
Do you struggle with not knowing who your ideal client is? Do you keep hearing people talk about their unique sharing proposition but you are unsure what that even is or let alone what yours is?
If you said yes to either or both of these questions, we have got you covered with our From Follower To Buyer guide that was designed for business owners just like yourself!
This 10+ page guide will walk you through how to identify your ideal buyer, what your unique sharing proposition is, and understanding the buyer’s journey! Sign up and get your FREE Follower to Buyer Guide sent straight to your inbox!
Purchase Your Make Chic Happen Planner
The Make Chic Happen Planner will be available for purchase on November 27th, 2021! Sign up for our email waitlist and we’ll automatically notify you when the planner is available for purchase. Anyone on the waitlist will also have first dibs on purchasing the planner, and we expect our planner and time blocker to sell out fast. So be sure to SIGN UP NOW for our email notifications!
For more information on the planner, you can listen to this week’s podcast, Episode 141: Let’s Get Chic Done!
