This week, inside the Chic Influencer community, we have been really focused on marketing, branding, and figuring out what makes you different. It’s such a really powerful thing to embrace when it comes to your brand and the message that you’re trying to convey to your audience. And so in the community, we’ve been working this week on what we call the pistachio plan. And there is a reason we call it the pistachio plan, but in a nutshell (no pun intended), the pistachio plan is really just knowing exactly what makes you unique and doing more of that on purpose. You know, the other day on our Chic Influecer Instargram grid, there was a post that was put out about something I said on our live training on Monday “Find what makes you different and do that on purpose”. Every Monday we do these live trainings with our community and on Wednesday we give them a resource, so it’s not just about a training but always brings them back to how can I actually apply what I learned on Monday. This week, we really focused on let’s create this pistachio plan and let’s really focus on that.  The resource this week is not one that is done really quickly, it’s one that really takes a lot of hard work to figure out, but once you get to the heart of what makes you unique in what you offer to people, your branding starts to shift and change.

I wanted to give you three tips that you can apply today to your marketing for whatever it is that you provide (whether it is a service or selling a product). It isn’t about being the best at something, it’s about being different and allowing whatever it is that makes you unique and different to become a big part of what you are putting out there. Do more of what makes you different and do it on purpose.  

Number 1: Focus Less On You

The very first tip I have for you is to focus less on you.  So, yes, it’s important that you share a little bit of your story with the product, but it really is about how other people see themselves using those products or those services that you provide. So I really make myself pass through three questions. I ask myself before I post “Is it helpful? Is this hopeful? Is this healing?”.  

So I know when I’m looking at those three questions it’s not a “so what”. It’s not just Katy saying “Look at me, I’m so awesome. I put this information out, how cool am I?”.  It doesn’t feel like that. It really makes people say, “I feel like she’s speaking directly to me”. So ask yourself that first “am I taking the focus off of me and helping people see that I have a solution for them?”.

Number 2: Captains and Taglines

This is somewhat attached to Number 1. The way that I really help my audience get engaged is that I really spend a lot of time focusing on the very first things that I am saying. I call this either my captions or my taglines.  Those are the first words of any given post that make me want to scroll on. So, think about it, when you’re scrolling on social media, what do you stop at? There are two things that I stop at. 1. The picture. If I see something that I like, it is either because it captivated me in someway when I’m looking at my Instagram or there was something about the picture that I really love or that  I’m connected to in some way. But the other thing that I really focus on is captions, because once I click on that picture, I will know right away by the first sentence if I want to read on. So your caption, the very first thing that you are saying to your audience, is critical.  It’s so so important to the rest of your message. And so when I think about my captions, a lot of times, I ask myself a question right from the beginning or ask for their opinion right from the beginning.  And if it’s not a question, maybe it’s a phrase or something that I know will draw them in. In the Chic Community, we have given resources about those type of captions.

Number 3: Have a Plan or Strategy

This is so key because if you are really going to build a business, you have to have a business plan and you have to have a strategy. So often we talk to people who are just posting because they feel like that’s just what they have to do. So they go into their marketing and their media thinking  “Let’s put this out there and hope that it sticks”. If you don’t have a plan, it’s like you’re throwing spaghetti at the wall and just crossing your fingers that something is going to stick. But, here’s the deal, if you go into it with a plan of what you’re going to put out there in your marketing, you can really funnel into the message that you’re putting out there. And then you can go back say “this worked well” or “this didn’t work well”. If something works well, you can take that same idea and you put it out again and again and again because media is just repeating yourself in different ways so that you are engaging the right people. And we are really specific in the pistachio plan because the goal in marketing is not to please everybody. It is not to get your message out to the entire world and expect everybody (men, women, old, young) to connect to what you’re saying. Meaningful marketing is all about focusing on your funnel. Who are those people that you want to work with?

I’m so happy you took some time out of your day to read this and check out what we are doing in the Chic Community.  Find out more about joining the Chic Community HERE. I hope that this information helped and if it did, be sure to direct someone in your network here!